New branding and product design (MVP)

Client Name
Year Produced
Creative GANG
Art Direction & Copywriting
Branding & Design

Dealing with death is hard. 

Lantern is an exciting start-up based in Brooklyn, NY, that offers users a free step-by-step guide on how to navigate your life before and after a death.

In this project, our team was tasked to create and develop Lantern’s branding, its website and guided web app (MVP).

See the work live at

Custom Illustrations

In an effort to disrupt this category, we gave Lantern a more vibrant and celebratory tone. To achieve this vision, we asked a series of artists from around the world to create custom illustrations dedicated to loved ones they have lost. This gave Lantern a unique web presence that feels refreshing, welcoming, sensible and full of art.

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